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Half Moon Bay, Calif., Merchants Seek to Cash In on Wireless Internet Access.
By Jon Fortt, San Jose Mercury News, Calif. Knight Ridder/Tribune Business News
May 22--The wireless Internet is racing down Main Street in Half Moon Bay, a quaint town better known for its pristine coastline than for technology. But you'd never know by looking.
One of the biggest lures of the wireless technology commonly known as WiFi or 802.11b is also its most daunting business challenge: It's invisible.
"People don't expect it in Half Moon Bay," said Eric Gotfrid, director of operations at Coastside Net, the local Internet service provider that set up the wireless network. "It's becoming clear it's going to be an effort to educate them that there's this high-tech network available."
That's the rub: How do you sell something when customers don't know it's there?
Wireless local …
