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Daily News, New York, Peter Siris Column.

Knight Ridder/Tribune Business News

| May 19, 2003 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. (Hide copyright information)Copyright

By Peter Siris, Daily News, New York Knight Ridder/Tribune Business News

May 19--I have a simple investment philosophy -- buy low and sell high. I can hear you groan. "I can't believe that drivel." Well here's the shocker. Few investors like to sell high, and even fewer like to buy low.

Selling high is tough, because when the market's roaring, few want to take their chips off the table.

Think back to the top of the bull market in early 2000. Everyone, except perhaps for Jack Grubman and Henry Blodget, knew stocks were wildly expensive. Analysts even had to invent new terminology to justify nosebleed prices. But few cared. The charts said we …

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