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Dem presidential hopefuls: It's all about the storytelling.(Knight Ridder Newspapers)
More often than not, the presidential nomination of a major party goes to the candidate who has the best story to tell.
By storytelling, I don't mean the ability to deliver a stump speech or enthrall a crowd with anecdotes. I'm talking about biography and accomplishment, message and issues, and whether they come together in a compelling and credible way.
To be sure, a candidate's story isn't all that matters in the outcome of the primaries. The ability to raise money has a lot to do with it, too. But the big money tends to flow to the best story, the one that seems most likely to embody and exploit the political moment.
With that in mind, I spent the last few days in New York at the ...
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Source: HighBeam Research, Dem presidential hopefuls: It's all about the storytelling.(Knight...