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Energy deregulation in the United States has lost pace--and in some states, stopped altogether--due to the flawed deregulation attempt in California, Pacific Gas & Electric's bankruptcy, and the fallout from Enron's collapse. However, despite the deregulation slowdown, utilities continue to accelerate the establishment of loyalty programs for their key customers. As a result, consumers are seeing a much greater degree of personalization in the utility services they receive.
Savvy consumers are using this personalization trend to increase advantage for their businesses. They are beginning to review their internal systems, as they apply to the energy provider, to ...