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COPYRIGHT 2002 Knight-Ridder/Tribune Business News
By Melissa Allison, Chicago Tribune Knight Ridder/Tribune Business News
Jun. 30--Jim Bergeron was fed up with banks by the time he was 22.
Feeling ignored and mistreated, he finally moved his money to a credit union, where at 35 he continues to keep his personal accounts. Bergeron also recommends Hawthorne Credit Union to dozens of employees at his company, Jimmy's Grill in Naperville.
"When the kids say they're missing a car payment or need a new car, I point them toward the credit union," Bergeron said.
Credit unions and some community banks are attracting a generation of customers that tradition-bound large banks have missed: young adults. The consequences could be costly for banks if they continue to court wealthy Baby Boomers to the exclusion of their children, who stand someday to inherit more money than their parents.
"Bank presidents and CEOs are usually 55 and older, and they think people in Generation...
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