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DALLAS _ The Colorado Rockies charge fans extra when the team plays the New York Yankees. The San Francisco Giants added a surcharge for weekend games. St. Louis Cardinals fans pay more for tickets in the summer months.
And the Boston Bruins said this week that they'll set a maximum price for each seat, then adjust downward as demand reveals fans' preferences for opponents or days of the week.
Sports has started experimenting _ somewhat tentatively _ with variable pricing. Only a handful of teams are doing it, but the concept has generated a lot of buzz as teams look for ways to increase revenue and fill empty seats.
Variable pricing hasn't arrived in the Dallas-Fort Worth market, but local teams are keeping an eye on the ...