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Teams trying variable pricing game.(The Dallas Morning News)

Knight Ridder/Tribune News Service

| June 01, 2002 | Alm, Richard | COPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

DALLAS _ The Colorado Rockies charge fans extra when the team plays the New York Yankees. The San Francisco Giants added a surcharge for weekend games. St. Louis Cardinals fans pay more for tickets in the summer months.

And the Boston Bruins said this week that they'll set a maximum price for each seat, then adjust downward as demand reveals fans' preferences for opponents or days of the week.

Sports has started experimenting _ somewhat tentatively _ with variable pricing. Only a handful of teams are doing it, but the concept has generated a lot of buzz as teams look for ways to increase revenue and fill empty seats.

Variable pricing hasn't arrived in the Dallas-Fort Worth market, but local teams are keeping an eye on the ...

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