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THE MARKETING EXPO 2002: Marketing Expo 2002 - Newly renamed and uniting four key events, Marketing Expo is now a fully-integrated show Claire Sames reports.
Direct marketing specialists are gearing up for Marketing Expo 2002, Europe's largest direct and relationship marketing event, which takes place from March 12 to 14. For the second year running, the event will be held at Excel, London's prestigious waterfront exhibition venue.
Reed Exhibitions has renamed the event Marketing Expo to reflect the broader range of exhibitors taking stands at the show this year and to highlight the fact that the event is a combination of four shows: International Direct Marketing Fair (IDMF), which is in its 24th year, its sister show Marketing IT and fledgling events New Media Marketing and Telemarketing.
Exhibition ...
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