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Use of short instant messages lags in America; it may take more than marketing to change that.(The Orange County Register)

Knight Ridder/Tribune News Service

| May 01, 2002 | Chuang, Tamara | COPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Dennis Chang, a Seal Beach, Calif., resident, trained his right thumb to type short text messages on his cell phone _ he doesn't even have to look. He uses the messages to chat discreetly with his girlfriend at work or carry on a conversation in a noisy restaurant.

He barely remembers what life was like before SMS, or short messaging service, currently the star of a spate of TV commercials by telecom companies.

"Just about everyone I know uses it religiously, doing everything from forwarding cute jokes and cartoons around to lengthy conversations that would probably be better-served by picking up the phone and dialing," said Chang, 27 a computer programmer.

Though most of Chang's friends also use SMS, he conceded that "they all use it to communicate with friends and family overseas."

And there's the rub.

While SMS has exploded in Europe and Japan, the phenomenon has so far been ignored by ...

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