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Dilute the corporate message coming into question.(Knight Ridder Newspapers)
When an organization has a robust internal debate about an important issue and then decides on a course of action, it rarely tells the public what the people on the losing side of the argument were saying. Don't dilute the message, goes the mantra.
That practice is coming under useful scrutiny. Major companies, including Hewlett-Packard and Merrill Lynch, have seen their credibility wounded with the disclosure of internal information that belies the spin.
Is more disclosure _ more truth-telling _ the solution? On balance, yes. But that's an easy answer to a complicated problem.
Hewlett-Packard and Merrill Lynch don't get a lot of sympathy in their current predicaments, largely because they don't deserve it. The ...
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