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Golfers becoming walking billboards.(The Gazette)

Knight Ridder/Tribune News Service

| August 01, 2001 | Branch, John | COPYRIGHT 2001 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CASTLE ROCK, Colo. _- They haven't sold their souls, but that's only because you can't put a logo on a soul.

Their hats are less to shield their eyes than to affix an advertisement. Their bags are the size of tuba cases not because they carry more clubs or balls but to provide space for sponsors. Their shirts have a logo on the breast, and sometimes on the sleeves and on the back, just below the collar.

What do you call a PGA Tour pro not covered in corporate logos? Naked.

Golf World magazine recently estimated that golfers worldwide rake in a combined $400 million yearly in endorsements. And in a world where large sums of money are won or lost on the bounces of a dimpled ball, it's the closest thing golfers have to a sure thing.

"You meet good people, build good relationships,'' Tour pro Brian Gay said while ...

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Source: HighBeam Research, Golfers becoming walking billboards.(The Gazette)

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