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ORLANDO, Fla. _ He is revered and loathed, cast as America's hero yet condemned as a smug corporate schmoozer who betrays the blue-collar roots of the NASCAR Nation.
As Confederate flags swirl in the skies, the barbecue chicken warms up and cold beers pop open to celebrate another high-octane race day, Jeff Gordon smiles and takes another promotional swig of Pepsi as the cameras roll. His GQ looks, impish charm and commercial savvy draws cheers and jeers along pit row, where he is marked by many as an annoying interloper.
Southern Man don't need him around, anyhow. So says the T-shirts with a sketch of Gordon's car upside down and the words "THE WAY IT ...