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Just add water: waterpark resorts are causing a seismic shakeup of the aquatics and hotel industries. Here's why--and how you can capitalize on the trend.(indoor water parks in resorts )

Aquatics International

| April 01, 2005 | Thill, Gary | COPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Eight years ago, the ground in the upper Midwest started to move, but it was only a few localized tremors. Soon after, though, those tremors became full-fledged eruptions--and now they are beginning to be felt far and wide across the country. The epicenter of all these seismic changes is the Wisconsin Dells, birthplace of today's exploding waterpark resort market. Far from its small beginnings in central Wisconsin, the waterpark resort is undergoing rapid advancement. The aquatics components are changing, the accommodations are changing and, perhaps most significantly, the geographic locations are changing.

"This sector of the industry has experienced rapid growth ...

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