AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Sacramento Bee, Calif., Small Fortunes Column.(Knight Ridder/Tribune Business News)
Nov. 21--NEW AD AGENCY TARGETS LATINO CONSUMER MARKET: For years, marketers have pointed to the burgeoning Latino consumer population across California and the United States.
They cite eye-popping U.S. Census Bureau statistics: 32 million Latinos with an average household income of nearly $40,500, and a population predicted to grow by 100 million over the next 50 years.
In light of this trend, a new Sacramento-area advertising agency has formed to help companies and public agencies tap this growing consumer market.
"The lack of a full-service advertising agency specializing in the Hispanic market in Sacramento is over," said Cindy B. Lopes, …
