[0] `Little Nicky'.(Knight Ridder Newspapers)

Watching "Little Nicky," which like every Adam Sandler-brand movie is both awful and certain to make $100 million or more, one can only imagine the producers responsible for this sitting around and coming up with the concept:

"Look, we need something that will let Adam play the bankable character he always plays: a simpering dim-witted loser with a mild speech impediment and a heart of gold who is thrust into an unfamiliar situation, discovers he is special, and wins both the girl and the day."

"We've got heavy product plug financing from Popeye's Chicken and Coca-Cola lined up for whatever we come up with. Even if the placements make no sense at all in the …