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Apple Computer Announces Shift in Pricing Strategy.(Originated from San Jose Mercury News, Calif.)

Knight Ridder/Tribune Business News

| October 19, 1996 | Langberg, Mike | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CUPERTINO, Calif.--Oct. 18--Apple Computer Inc. has finally decided to roll up its sleeves and jump square in the middle of the brawling market for low-priced consumer personal computers, announcing deep price cuts Thursday that for the first time make some of Apple's Macintosh systems less expensive than their Windows rivals.

The cuts represent a dramatic strategic shift by Apple, which for years has demanded consumers pay a premium for the privilege of owning its reliable and easy-to-use Macintosh computers.

Prices for Apple's flagship Performa 6400/200 and 6400/180 models -- unveiled just two months ago -- were slashed 20 percent, with the high-end 200…

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