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Calif. Computer Company Turns Annual Report Into Primer of its Technology.(Originated from San Jose Mercury News, Calif.)
Jul. 22--See Wally chase his dog. See Molly zoom to the moon. See Adaptec turn its annual report into a marketing tool.
The book's fluorescent yellow background screams for attention as Molly, Wally and their dog, Data, invite you inside the cover of "A B C & D" with their cartoon smiles and waves. It looks and feels like a Dr. Suess book with vivid, crayon-box colors and simple cartoon characters. It reads as if straight out of a Dick and Jane primer.
And that's precisely what Adaptec wants.
"I wanted to create an annual report that clearly expresses the technology of our products in such a way that anybody could understand them," said Dee Cravens, vice-president of corporate communications for Adaptec, a Milpitas computer peripherals company "and to do it in a way that would leave a smile on people's faces."
Cravens and Adaptec are part of a growing cadre of companies banking on the hope that producing smiles will translate into investment dollars. Annual reports ...
- Adaptec Reports Fourth Quarter Profits of $40 Million; EPS up 112% over Q4FY98;...
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- Press release article from: Business Wire March 8, 2000 700+ words
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- Press release article from: Business Wire October 31, 2000 700+ words
...of component shortages on Adaptec's customers, changes in industry standards, changes in Adaptec's product mix, rapid or...Item I of the company's Annual Report on Form 10-K for the fiscal...ended March 31, 2000. About Adaptec Adaptec (Nasdaq:ADPT...
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- Press release article from: PR Newswire July 25, 2001 700+ words
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- Adaptec Announces Strong Preliminary Third Quarter Results.
- Press release article from: Business Wire January 6, 1999 700+ words
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- Adaptec Reports First Quarter Profits of $51 Million; Revenue $192 million; EPS...
- Press release article from: Business Wire July 22, 1999 700+ words
...WIRE)--July 22, 1999-- Adaptec, Inc. (Nasdaq:ADPT...would have been $0.44. Adaptec attributed the healthy first...section of the company's Annual Report on Form 10-K for the fiscal...27, 1999 by logging on to Adaptec's home page at http...
- Adaptec Names Bob Stephens CEO; Appoints Larry Boucher Chairman of the Board.
- Press release article from: Business Wire April 6, 1999 700+ words
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- Adaptec Reports First Quarter Profits of $35 Million; Revenue $183 million; EPS...
- Press release article from: Business Wire July 20, 2000 700+ words
...of component shortages on Adaptec's customers, changes in industry standards, changes in Adaptec's product mix, rapid or...Item I of the company's Annual Report on Form 10-K for the fiscal...27, 2000 by logging on to Adaptec's home page at http...
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- Press release article from: Business Wire October 18, 2000 700+ words
...of component shortages on Adaptec's customers, changes in industry standards, changes in Adaptec's product mix, rapid or...Item I of the company's Annual Report on Form 10-K for the fiscal...ended March 31, 2000. About Adaptec Adaptec (NASDAQ: ADPT...
Source: HighBeam Research, Calif. Computer Company Turns Annual Report Into Primer of its...