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Nissan Seeks New Buyers with Redesigned Sentra Sedan and 200SX Coupe. (Originated from The Sacramento Bee, Calif.)

Knight Ridder/Tribune Business News

| March 03, 1995 | Grant, Bruce Alexander | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. (Hide copyright information)Copyright

SAN FRANCISCO--Mar. 3--Firing the third and final salvo in a major redesign effort, Nissan is pursuing a new breed of buyers in the subcompact market with its all-new 1995 Sentra sedan and 200SX coupe.

Nissan's "three sedan strategy" - the introduction of three redesigned sedans in as many years - began with the Altima in the 1993 model year and continued with the Maxima in 1994, said Larry Caudill, Sentra model line manager.

So far, the strategy apparently has paid off. Nissan sales have risen 18 percent, and the automaker's market share has increased to 4.6 percent. Since about the time the Maxima came to market, Nissan has realized 24 consecutive months of sales …

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