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Sports bras bring comfort to athletes.(Knight Ridder Newspapers)
Byline: Jessica Guynn
WALNUT CREEK, Calif. _ Women athletes-turned-entrepreneurs like Missy Park have practically built their businesses out of giving other women support _ the support of a sports bra, that is.
Even before Brandi Chastain whipped off her jersey to reveal a black Nike sports bra after kicking the winning goal at the 1999 Women's World Cup, the most essential piece of sports equipment for women was already the most popular.
Two frustrated female runners designed the first sports bra a quarter-century ago by stitching together two jockstraps. The original Jogbra is credited with playing as big a role as Title IX _ the landmark ...
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- Sports bras bring comfort to athletes.
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...customers ordered sports bras. Now she refers to...bra guru." Title Nine Sports carries 45 styles of sports bras for all cup sizes...who is a 36C. Title Nine Sports uses a barbell system to rate sports bras by cup size and activity...
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NEW YORK -- Sports bras are scoring a lot of points these...and comfort, many are turning to sports bras for everyday casualwear. That's...seamless, molded cups. Cup-sized sports bras -- along with streetwear-inspired...
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...supportive" for active women. Since then, sports bras have gotten a major workout, following...the flattening effects of traditional sports bras. At the same time, fashion colors...the T-shirt. "I've been wearing sports bras ever since I developed boobs," says...
- Sports bras winning more business.
- Magazine article from: WWD Monget, Karen March 19, 1992 700+ words
NEW YORK--Sports bras are starting to claim a significant...Executives said women are buying the sports bras as active innerwear for working out...sources say overall unit sales of sports bras grew 10.2 percent, becoming 19...
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...By Kimberly, a firm that turns out sports bras for full-busted women. "There was...with $25,000 in savings. "Most sports bras are designed to flatten the breasts...August. "Women love these By Kimberly sports bras," said Ceslie Rossi, an owner of...
- Women runners should be choosy when buying sports bras, maker says.
- Newspaper article from: Frederick News-Post (Frederick, MD) May 2, 2005 700+ words
...Gardner May 2--Runner's World calls sports bras the most important piece of apparel...representative for Moving Comfort, a maker of sports bras and other women's fitness apparel...sporting apparel manufacturers make sports bras out of synthetic, wicking material...
- Sports bras get a workout.(Innerwear Report)
- Magazine article from: WWD Monget, Karyn April 14, 1997 700+ words
...A lot of action appears to be brewing in sports bras. Vendors note that sports bras are a perfect fit when it comes to promoting...to finalizing details for a major launch of sports bras at discount outlets. And another prominent...
- BIG BRAS SCORE BIG FOR JOGBRA SPORTS BRAS
- Press release article from: PR Newswire May 19, 1992 700+ words
BIG BRAS SCORE BIG FOR JOGBRA SPORTS BRAS WILLISTON, Vt., May 19 /PRNewswire...sports bra and makers of Jogbra Sports Bras, reports strong sales from the recent introduction of a new line of sports bras -- in fact, the only line of sports...
- NIKE'S UNDER LINE.(to sell sports bras and briefs for women)
- Magazine article from: WWD September 28, 1998 700+ words
...unveiled Thursday a group of support sports bras and briefs at its New York showroom...familiar with active brands by buying sports bras first, Thompson said. The collection...Champion JogBra and Warnaco's Speedo sports bras. Nike innerwear has adjustable straps...
Source: HighBeam Research, Sports bras bring comfort to athletes.(Knight Ridder Newspapers)