Blue Dragon set for pounds 4m ad work.(Brief Article)
Publication: Marketing
Publication Date: 22-SEP-04
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COPYRIGHT 2004 Haymarket Business Publications Ltd.
Oriental-food manufacturer Blue Dragon is to challenge Sharwood's dominance of the market with a pounds 4m investment, which will include heavyweight TV advertising.
The company has hired advertising agency MWO to handle the account following a pitch against three other undisclosed agencies.
The agency has been briefed to develop...
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