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THE ITMA AWARDS: CONSUMER - THE CONCORDE HOTELS AWARD.(Brief Article)
GOLD
The Gaggenau sales team boosted sales of specialised refrigeration products by 90% through a creative incentive travel programme.
Using the theme of Sophisticated Refrigeration, Rodber Thorneycroft encouraged retail partners and their designers to compete against each other over an eight-month period to gain a place on a coveted reward trip.
It found the product range, the ice-maker in particular, to have a natural synergy with The Ice Hotel in Sweden, rebuilt each October, and invited 50 guests to a unique type …
