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More Fast-Food Chains Jump on Low-Carb Bandwagon.

Knight Ridder/Tribune Business News

| February 11, 2004 | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

By Elizabeth Camacho Wiley, The Daily Oklahoman Knight Ridder/Tribune Business News

Feb. 11--Step aside, biggie-size french fries.

Lettuce-wrapped burgers, specialty salads and deli meats and cheeses rolled in low-carb tortillas increasingly are becoming favorites at local fast-food restaurants.

Believe it or not, fast-food eateries have been serving up low-carb options for years, but a recent media blitz touting the rising popularity of low-carb diets has driven them to market those foods in a new way, said Randy Earhart, chairman of Oklahoma City-based Taco Mayo Franchise Systems Inc.

"We've always had a low-carb taco, but we didn't…

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Source: HighBeam Research, More Fast-Food Chains Jump on Low-Carb Bandwagon.

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