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These commercials were Super predictable.(St. Louis Post-Dispatch)
Byline: Allyce Bess
ST. LOUIS _ To some people, the Super Bowl is a football game. To others, it's a marketing derby.
"Careers are made, and careers are ended, on these commercials we're about to see," said Lewis Williams, a senior vice president, creative director, at Leo Burnett Worldwide Inc., a Chicago-based advertising agency.
Williams was addressing more than 100 attendees of the fourth annual "Super Advertising Bowl" at Washington University's Olin School of Business while Sunday's game was starting on a giant screen above him. Every year, MBA students, their friends, Washington U. faculty and ad execs like Williams gather to rank Super Bowl ads.
During halftime, Advertising Bowl participants vote for their favorite commercials.
Any ad shown during the Super Bowl must stick in ...
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Source: HighBeam Research, These commercials were Super predictable.(St. Louis Post-Dispatch)