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Bangkok Post, Thailand, Guest Column.
By Boston Consulting Group, Bangkok Post, Thailand Knight Ridder/Tribune Business News
May 16--While Thailand is faring better than its neighbours in these turbulent times, it's hard to imagine a CEO feeling confident enough in the business environment to leave money on the table. Yet that's what many are doing right now, by under-managing their pricing strategies or failing to see pricing as a strategic issue.
Pricing is a very potent lever for performance improvement, one that can deliver rapid top-line growth and substantially improve bottom-line results.
In the experience of The Boston Consulting Group (BCG), pricing almost always creates …
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