AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
New Coke, Pepsi Soft Drinks Products See Sales go Flat after Strong Debut.
By Scott Leith, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News
May 13--In the soft drink business, what goes up often comes down.
Vanilla Coke and Mountain Dew Code Red, the industry's biggest new products of recent times, have seen their sales slide after first taking off with U.S. consumers.
Some of the declines are to be expected -- new brands tend to enjoy a spike in trial sales before settling in with a routine group of buyers.
But the falloff in sales is still striking and a sign of how tough it is to get consumers to keep on buying.
In the first quarter of 2003, Mountain Dew Code Red's sales volume …
-
- Global outlook: health and wellness lead beverage trends.(SPECIAL...
-
Magazine article from: Beverage Industry
Bengtsson, Jeanette
August 1, 2005
700+ words
-
- Seeing Red. (New Products).(new flavored Dr. Pepper)(Brief Article)
-
Magazine article from: Beverage Industry
June 1, 2002
700+ words
-
- Soft Drink Makers Find New Versions of Old Products Quickly Lose Their Fizz.
-
Newspaper article from: The Atlanta Journal-Constitution
July 26, 2003
700+ words
-
- BUSINESS BRIEFS.(TO THE POINT)
-
Magazine article from: Investor's Business Daily
February 26, 2003
700+ words
-
- Another year, already? (Beverage Beat).
-
Magazine article from: Beverage Industry
January 1, 2003
700+ words
