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The Tribune, San Luis Obispo, Calif., Smart Marketing Column.
By Vicki Clift, The Tribune, San Luis Obispo, Calif. Knight Ridder/Tribune Business News
Apr. 3--One overworked marketing cliche is "value-added." The term tends to be applied even to products and services that don't offer anything special.
Yet, many ways exist to enhance your products or services toward attracting more customers, perhaps even at a sinful profit. Case in point:
Small envelopes of powdered Kool-Aid beverage sell for 33 cents at my supermarket. One must add water, plus sugar or sweetener. But envelopes with added sugar cost a whopping $1.36.
We won't go into Americans' increasing laziness and propensity for junk food. …
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