AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Byline: Jamie Butters
DETROIT _ Ford Motor Co. fired back at General Motors Corp.'s latest incentive offer Tuesday with a twist on history: the $5-a-day lease.
As a tribute to company founder Henry Ford in the Dearborn, Mich., automaker's centennial year, Ford is planning to offer leases on its Mustang coupe or Ranger Edge compact pickup for $5 a day.
Ford was credited with helping create the American consumer class in 1914, when he paid many of his autoworkers $5 a day _ enough to afford a new car.
On a day when automakers reported that March sales fell about half as much as expected, Ford and the Chrysler Group also countered GM's latest incentives, largely matching the giant automaker's offer of 5-year, no-interest loans.
Carmakers, not just the domestics, are scrambling to offer would-be customers prices they can't resist _ and to win over a bigger slice of the market.
GM announced its plan, which covers nearly every vehicle it makes, ...