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Chicago Tribune Marketing Column.
By Jim Kirk, Chicago Tribune Knight Ridder/Tribune Business News
Mar. 20--TV SPOTS CARRY PATRIOTIC THEMES: The U.S. Army and the Marines are poised to launch new advertising with heavy patriotic themes, seeking to build back-home support for their troops as the military strikes Iraq.
The ads, in the works since late fall, could debut Thursday on both network and cable channels. By focusing on soldiers, industry sources say, the two branches are hoping to avoid being tied to the political fight in Washington over the merits of the military action, which could hamper recruiting.
Two ads by Chicago-based Leo Burnett for the U.S. Army were shot at Ft. Hood in Texas using hundreds of soldiers, according to sources who have seen the spots. Described as "moving," work focuses on themes of valor and victory and continue the tagline "Army of One." …
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