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Golf Pros Run National Retail Operations from Fort Walton Beach, Fla., Base.

Publication: Knight Ridder/Tribune Business News

Publication Date: 24-FEB-03
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COPYRIGHT 2003 Knight-Ridder/Tribune Business News

By Rebecca Cason, Northwest Florida Daily News, Fort Walton Beach Knight Ridder/Tribune Business News

Feb. 24--In 1968, two assistant golf professionals took control of the small pro shop at Fort Walton Beach Golf Club.

Thirty five years later, the two golf pros -- who also happen to be brothers -- own the largest privately held golf retail operation in the world.

Edwin and Ronnie Watts of Edwin Watts Golf fame currently have 49 retail stores in 10 states. From humble beginnings, their stores and mail-order business now sell the top names in golf gear, brands like Ping, Calloway, Ben Hogan and Nike, to enthusiasts worldwide.

In Northwest Florida, golf is big business in a tourism-driven economy, and the Watts brothers are...

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