Vision 2002 at Coverings.

Once again, the Coverings exposition will include a broad range of seminars, including sessions specific to natural stone specification, installation and maintenance as well as discussions on sales, marketing and design. The following is a description of selected seminars that will take place during the event.

May 5, 2002 (pre-show session)

Master Session

2:00 - 3:30 p.m.

Session #S2.1

Room 312C

How to Get the Most from Your Trade Booth Investment

This program is designed to provide professional training prior to the exposition that will improve attitude, selling skills and sales results for booth personnel. This training is intended to help maximize the return on trade show efforts and investment. Topics will include: "Trade Show Attendees -- who they are, why they attend, and what are their expectations;" "Trade Show Etiquette: The do's and don'ts;" "How to work with the press and media and utilize what is being offered." This program is suited for beginners as well as a brush-up for the experienced.

Presented by: Peter Schor, President, Dynamic Results, Inc.

May 6, 2002

Merchandising & Marketing

8:00 - 8:50 a.m.

Session #M8. 1

Room 308B

How to Successfully Sell Stone

A panel of leading distributors will discuss ways they have been able to successfully market and sell stone products.

Presented by: Rick Church, Executive Director, CTDA; John Zalman, Miles Distributors; Bart Bettiga, Minnesota Tile Supply

May 6, 2002

Specification & Installation

8:00 - 8:50 a.m.

Session #M8.6

Room 311D

Foam Tile Underlayment Components from Backerboards to Shower Pans

In this seminar, participants will look at the installation specifications and product dynamics of extruded polystyrene foam-based underlayment components, including common tile backerboards and the new generation of ready-to-tile shower components, curbs, niches and shower pans. These products have some unusual characteristics, such as being waterproof, extremely lightweight and very quick to install -- all highly valued features and benefits sought within the industry. The ability to cut, shape, mold and form the extruded foam has created a whole new line of accessory components for tile underlayments.

Presented by: Dale Watnee, President, ProForm, LLC; Ted Efstratis, Owner, GSTA, LLC; Walter Paulus, Wedi USA

May 6, 2002

Specification & installation

8:00 - 8:50 a.m.

Session #M8.9

Room 308A

Specification of Natural Stone Flooring: Issues and Liabilities

Step-by-step examples of what architects look for in stone specification and a preview of construction standards that apply to thin-set natural stone will be discussed in this session. In addition, the session will concentrate on the issue of slip resistance and the importance of proper maintenance for successful installations and happy customers.

Presented by: Vince Marazita, President, Marazita & Associates

May 6, 2002

Keynote

9:00 - 10:30 a.m.

Session #M9. 1

Room 314

Stop Whining and Start Winning

Back by popular demand, Frank Pacetta, salesman extraordinaire best known for spearheading the successful turnaround of the Xerox sales team, will bring his program of motivational sales and management tactics to Coverings 2002. Based on his newest book "Stop Whining and Start Winning," Pacetta's presentation will challenge the audience to be effective leaders and build teamwork through motivation and management Hs presentation will broaden the context for what to do to create a productive, energized, efficient and successful work environment.

Presented by: Frank Pacetta

May 6, 2002

Merchandising & Marketing

10:45 - 11:35 a.m.

Session #M10.1

Room 308B

How to Set Up a Large-Scale Fabrication Facility

This seminar will be of …