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America West cuts restrictions.(The Dallas Morning News)

Knight Ridder/Tribune News Service

| April 01, 2002 | Parsons, Tom | COPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

In one bold move, America West has positioned itself as America's new low-fare airline by cutting no-advance-purchase fares dramatically, removing Saturday-night-stay restrictions and shortening the advance-purchase period required for some of its least expensive fares. The stunning initiative will put smiles on the faces of business and leisure travelers and send the majors to the drawing board to try to figure how they can possibly respond.

Because of these America West innovations, business travelers _ from small companies to Fortune 500 powerhouses _ can book tickets at prices as much as 75 percent (sometimes more) below what they are used to paying. They are ...

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Source: HighBeam Research, America West cuts restrictions.(The Dallas Morning News)

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