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Subway franchise exec hopes to take hair-coloring chain international.(Knight Ridder Newspapers)

Knight Ridder/Tribune News Service

| March 01, 2002 | Chandler, Michele | COPYRIGHT 2002 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

dder Newspapers

MIAMI _ Boca Raton, Fla., resident and Subway franchise executive Lawrence Feldman wants to create an international chain of upscale hair-coloring salons offering services at a lower price.

He sees big opportunity for haircolorxpress International, given that 61 percent of people who color their hair do it themselves, but might be cajoled into heading to a professional if the price is right.

"Hair coloring is the most lucrative part of salon industry. It's more technical and the costs and profits are higher than cutting," said Feldman, chief executive of haircolorxpress.

While the Fort Lauderdale, Fla.-based company now ...

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