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Toyota spices up its offerings with Matrix.(Knight Ridder Newspapers)
LOS ANGELES _ After 34 years, Toyota finally has conceded that the Corolla isn't the small car for every small-car buyer.
Introduced in 1966 in Japan, and 1968 in the United States, and sold in 142 countries, the Corolla now holds the title as the world's all-time best-selling passenger car, Toyota says. Sales have passed 28 million, the company says, meaning more Corollas have been sold than Ford Model Ts or Honda Civics or British Minis.
But, as Toyota puts its ninth-generation 2003 Corolla sedan on sale next month, it acknowledges that the car is no longer the end-all, be-all for the compact-car buyer.
That acknowledgment comes in the form of the 2003 Matrix, a vehicle that shares the Corolla's chassis and many of its mechanical parts, but is a world apart in its design, image and mission.
Think of the Corolla as bowl of tomato soup, and the Matrix as a dish of fiery salsa. Both start with tomatoes, but end up at very different points of ...
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Source: HighBeam Research, Toyota spices up its offerings with Matrix.(Knight Ridder Newspapers)