CHARLOTTE, N.C. _ Say you're in charge of marketing for the Charlotte Hornets, two months from the end of what could be your last season in town.
Game attendance is down 20 percent from this time last year, and the team's owners hope to learn in a few weeks whether they're allowed to move to New Orleans.
Do you continue your marketing efforts, trying to bring more fans to games? Or do you give up the remainder of the season as a lost cause?
Mike Burch, the Hornets' vice president of marketing, says he's not giving up.
"We have not changed our approach one bit," he said.
The team's marketing budget is the same this year as it was last year, when the Hornets made their best playoff run and fans packed the Charlotte Coliseum for the last few games. Burch declined to disclose the amount, but said team officials have continued aggressive ticket sales …