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NBC will let the clock run on Olympics coverage.(The Dallas Morning News)
DALLAS _ NBC is converting the marathon _ traditionally an outdoor Summer Olympic event _ into a living room winter sport.
Starting Friday, the network, with an assist from cable siblings CNBC and MSNBC, offers up 375.5 hours of coverage over 17 days from the 2002 Salt Lake City Olympics.
That's down from the triumvirate's 2000 Summer Games coverage of 437.5 hours _ but it's more than double the record for a winter Olympics. The 1998 games in Nagano, Japan had 179 hours of coverage, shared between CBS (129 hours) and TNT (50).
When the United States last hosted a Winter Olympics in 1980, ABC devoted 53.5 hours to the Lake Placid Games. In 1960, CBS gave 14 hours to the Squaw Valley Games.
Of course, CBS paid only $50,000 for Squaw Valley and Lake Placid cost ABC a relatively inexpensive ...
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