>TI DVDINSIDER: SRS Labs Adds Aiwa To Its List Of Customers.(Brief Article)

DVD NEWS-(C)1999-2002 DVD NEWS. Distributed for AM Newswire Inc via M2 Communications Ltd (www.m2.com).

SRS Labs, Inc. has further expanded its dominance in the DVD market with a new customer Aiwa Co., Ltd. Aiwa recently introduced the XD-DV10 DVD player with SRS TruSurround, which has become the 'de facto' virtual surround sound technology for DVD players around the world. Aiwa has initially launched the XD-DV10 to the Japanese market. DVD players are the fastest growing category of consumer electronics, with sales of DVD players eclipsing VCRs for the first time in October last year according to the Consumer Electronics Association. A key benefit of DVDs is the delivery of multichannel content. However, about 80 percent of households today still use two speaker systems and SRS Labs' TruSurround is a "must-have" feature for this majority to enjoy multichannel content without a home theater audio system. The increased availability of multichannel content, along with consumers' growing demand for an enhanced home theater experience provide a tremendous market opportunity for the TruSurround technology, which has also been applied in set top boxes, televisions and surround ...