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Producers are cashing in on TV chefs' new celebrity status.(The Dallas Morning News)
Not long ago, it would have seemed ludicrous to compare a TV chef's popularity with that of, say, Mick Jagger.
But Hollywood types such as Larry Thompson, executive producer of an upcoming American version of the cult hit "Iron Chef," feel the comparison is entirely accurate.
"TV chefs have become the rock stars of our time," he says.
With that sentiment in mind, the cooking world's brightest stars are beginning to set up shop in prime time.
Emeril Lagasse, whose Food Network shows "The Essence of Emeril" and "Emeril Live" have made him the most-watched chef on television, will star in an NBC sitcom about a TV chef this fall.
At the same time, look for UPN's American version of the Japanese (and Food Network) hit "Iron Chef," which will be hosted by the perennially campy William Shatner. For those who can't wait that long for their culinary delights, the Food Network is devoting its prime-time schedule this weekend entirely to "Iron Chef" specials.
If chefs have become rock stars, Lagasse would be Elvis. His "Emeril Live," taped in front of a screaming audience and a band, "carried the network for a couple of years," says Judy Girard, president of the Food Network. "From Day One, it did better than the rest of the network did."
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