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If you've bought a comic book in the last 47 years, you've probably seen a little white seal of approval on the cover.
The rectangular seal, issued by the Comics Code Authority, certifies that the comic meets standards that make it suitable for children.
But at a time when ratings are being tightened for television shows and music lyrics, one of the biggest comics companies is dropping out.
Marvel Comics, owner of X-Men, Spider-Man, The Hulk and other famous characters, recently announced it would no longer follow the Comics Code.
Instead, the company plans to institute its own ratings system, setting a three-tier ranking for children, young-adult and adult titles. The new ratings should appear around July.
"We just felt it was time that Marvel moved on from this 50-year-old imprint," says editor in chief Joe Quesada. "You're talking about a seal that has the exact same standards for Archie and X-Men. ... It tries to be all things to all people."
Code approval applies only to comics sold at newsstands, convenience stores, supermarkets and so on. Comics specialty stores and bookstores carry many titles that don't subscribe to the code.
Source: HighBeam Research, Marvel jettisons Comics Code.(The Dallas Morning News)