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In new magazines, Olsen twins sure sell themselves.(The Dallas Morning News)

Knight Ridder/Tribune News Service

| May 01, 2001 | Gubbins, Teresa | COPYRIGHT 2001 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When celebrity magazines named after one celeb _ such as O, The Oprah Magazine and rosie _ aren't enough, there's now a twin version: mary-kateandashley, "edited by" the Olsen twins.

The premiere issue begins with Mary-Kate and Ashley's Top 10 reasons why they created a magazine (No. 1: "Because we can't find a magazine that features the things we want to know about."). To its credit, mary-kateandashley has a less perfectionist vibe that feels more in tune with its demographic than magazines such as Teen People and CosmoGirl.

It has well-intentioned stories such as "You're Better Looking Than You Think," exposing the artifice that goes into typical magazine photo shoots.

But between the good intentions lie the Mary-Kate and Ashley ads. Here's a rundown:

Page 5: A new Mary-Kate and Ashley film available on video or DVD, called Winning London.

Page 11: ``Mary-Kate and Ashley's Adventures,'' TV show on Fox Family.

Page 43: Mary-Kate and Ashley horse-riding video game, Winners Circle.

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