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When celebrity magazines named after one celeb _ such as O, The Oprah Magazine and rosie _ aren't enough, there's now a twin version: mary-kateandashley, "edited by" the Olsen twins.
The premiere issue begins with Mary-Kate and Ashley's Top 10 reasons why they created a magazine (No. 1: "Because we can't find a magazine that features the things we want to know about."). To its credit, mary-kateandashley has a less perfectionist vibe that feels more in tune with its demographic than magazines such as Teen People and CosmoGirl.
It has well-intentioned stories such as "You're Better Looking Than You Think," exposing the artifice that goes into typical magazine photo shoots.
But between the good intentions lie the Mary-Kate and Ashley ads. Here's a rundown:
Page 5: A new Mary-Kate and Ashley film available on video or DVD, called Winning London.
Page 11: ``Mary-Kate and Ashley's Adventures,'' TV show on Fox Family.
Page 43: Mary-Kate and Ashley horse-riding video game, Winners Circle.
Source: HighBeam Research, In new magazines, Olsen twins sure sell themselves.(The Dallas...