Author Harlan Coben's coming novel sparks a bidding war.(South Florida Sun-Sentinel)

Since he launched his mystery series about quirky sports agent Myron Bolitar in 1995, Harlan Coben has amassed the genre's highest awards and nominations. Edgar, Anthony, Shamus and Barry awards grace his shelves, and certificates for eight additional nominations are hung throughout his home. His seven novels have garnered consistently superior reviews, made numerous "best of" lists and, even though writers don't like to discuss money, earned higher and higher advances.

So why isn't Coben a household name, as instantly recognized as others who regularly land on the best-seller lists?

"Beats me," said Coben.

"And frankly, that's OK. I wouldn't want to be an author who right away gets the huge advances and then disappears, or who has no appreciation of the struggle. I think it's important to appreciate each step of the way. Elmore Leonard, Robert Parker, Lawrence Block, Michael Connelly all built their careers slowly. They are the people I …