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Online matching of law firms and clients has pros and cons.(Knight Ridder Newspapers)
KANSAS CITY, Mo._If it works for books and Beanie Babies, why not legal services?
Auction them off over the Web. Bring lawyers and clients together by submitting bids for legal work online.
Sounds like a cost-efficient way for consumers to find legal help, not to mention a heaven-sent marketing tool for lawyers seeking clients.
Unfortunately, it's not that easy, as the experience of many online case-matching sites bears out.
The dot.com path is strewn with ethical difficulties and conflict-of-interest minefields. And lots of lawyers are wary of getting into bidding wars for work on behalf of clients they've never met.
"I don't think that going on the Internet and bidding for work is a service either to clients or to the profession," said Michael Saunders, managing partner of Spencer Fane Britt & Browne.
"It's never hard to get cheap legal advice. The problem is getting good, accurate and reliable legal advice. And this doesn't seem to me a reliable way of doing that."
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Source: HighBeam Research, Online matching of law firms and clients has pros and cons.(Knight...