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The rules of competition have changed in the lubricants business. Lubricant companies no longer compete against one another with regard to who has the best brand; rather, their lube supply chains compete against their competitors' lube supply chains. The lubricants industry has arrived at an opportune time in which it is possible for leaders to implement a new supply chain vision that will improve profitability, better leverage people and assets, and bring greater value to customers all along the supply chain.
Other industries (such as semiconductor manufacturing, computer assembly, and production of consumer packaged goods) experiencing problems similar to those in …