Advertising's Clio Awards moving from N.Y. to Miami Beach.(Knight Ridder Newspapers)

The prestigious Clio Awards show, which honors the world's best television commercials, is moving from New York to South Florida next year.

The four-day event, which attracts hundreds of art directors, copy writers, film producers, designers and media representatives, has been held in New York during most of its 41-year existence.

But organizers began searching for a different venue last year to draw more ad agency glitterati to the show.

In talks with past attendees, Andrew Jaffe, executive director of the Clio Awards, said he heard a similar theme: New York is not fun, it is expensive and it is a frequent destination associated with work.

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