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The 48th annual vehicle-color popularity survey from DuPont Automotive (Troy, MI) reflects the emergence of "techno-colors," such as silver, and nature-based colors, including warm browns and cool blues. The emotional impact of black and traditional primary colors such as red is also expected to remain strong.
The DuPont survey is used as a baseline to determine the vehicle color trends for 2003 and beyond. DuPont measures exterior vehicle color popularity in four segments: luxury, full! intermediate, sport/compact and sport-utility vehicle/truck/van.
White retained dominance in the full/intermediate and SUV/truck/van segments. The popularity of white was …