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Ohio Consultants Helps Companies Enter Burgeoning Online Marketplace.(Knight Ridder/Tribune Business News)

Knight Ridder/Tribune Business News

| April 18, 2000 | Scott, Dave | COPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Apr. 16--Troy Walker of Zeris Interactive says fear is a big reason why companies ask him to help automate their business.

The anxiety often comes when executives see a competitor or online auction house selling products to the lowest bidder.

"Many companies are trembling because they can become commodities overnight," explained Walker.

The message is clear: Join the Internet revolution or be trampled by it.

GartnerGroup Inc., a think tank that monitors technology, estimates that business-to-business electronic commerce will grow from $145 billion in 1999 to $7.29 trillion in 2004.

It's a booming business not just for major corporations, but also the tiniest companies that are struggling to survive the increased competition from the Internet.

"When they do not adapt to new technologies," said Dr. John Cheh of the University of Akron, they will fail."

This is not about simply putting up a Web page that looks like a brochure and might include an online catalog. Online retailers learned this past holiday season that taking orders is only part of their job. Fulfilling those orders correctly and on time is critical to keeping customers happy.

Development companies usually recommend a top-to-bottom renovation of the way a company…

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