Despite Glitches, US WEST Has Made Itself a Name.(Originated from The Salt Lake Tribune)

Aug. 27--There is some good news for US WEST.

Name recognition counts for plenty as telephone companies begin competing in a deregulated market, according to a new survey.

But it also appears that US WEST may have some fence-mending to do with customers in Utah and 13 the other states it serves to keep them from hooking up with another phone provider.

J.D. Power and Associates, a Southern California-based marketing firm, ranked 13 of the country's largest telephone companies, including US WEST, for customer satisfaction after interviewing more than 15,000 Americans.

The annual survey last year found 35 percent of those …