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The Burger War: Burger King to launch its own version of the Big Mac.(Originated from Knight-Ridder Newspapers)
MIAMI _ In the mood for two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun?
Soon, you'll get it your way at Burger King.
In a move designed to steal market share from arch competitor McDonald's, the Miami-based fast food company will launch its own version of McD's flagship Big Mac sandwich this fall.
Tentatively named The Big King, the new BK sandwich, will be the company's first new menu item since it launched the BK Broiler chicken sandwich in March 1990. The double-decker burger has been tested nationwide during two years under the name Double Supreme.
This offering is just the latest …
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News wire article from: Knight Ridder/Tribune Business News
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- The Miami Herald Business Briefs Column.(Originated from The Miami Herald)
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News wire article from: Knight Ridder/Tribune Business News
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700+ words
