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New McDonald's Ad Shows Big Mac's Creator.(Originated from Pittsburgh Post-Gazette)

Knight Ridder/Tribune Business News

| May 06, 1997 | COPYRIGHT 1997 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

May 6--As far as burger boosters go, the Delligatti men of Pittsburgh don't have the name recognition of Dave Thomas.

But the three generations of Delligattis are hamming it up in a new McDonald's TV commercial promoting 55-cent Big Macs -- the sloppy and sinful hamburger concoction that the senior Delligatti put together in his Uniontown restaurant on Friday, April 22, 1967.

The commercial, part of a series created by the Leo Burnett advertising agency in Chicago, isn't dripping with nostalgia. The camera pans rapidly from one generation to the next in a breezy gastronomic history lesson.

"This is my dad Jim Delligatti," says ...

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