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Wichita Advertisers will Have to Rethink How to Sell Products. (Originated from The Wichita Eagle, Kan.)
Dec. 28--Television advertisers in Wichita will change their delivery techniques as the city's cable-television system changes its delivery system in the next three years.
Advertisers accustomed to broadcasting will have to learn the art of "narrowcasting," said David Lane, president of Wichita's Lane Marketing Group Inc.
On Dec. 20, Multimedia Cablevision Inc., which serves 100,000 cable subscribers in Wichita and unincorporated areas of Sedgwick County, announced plans to build a $30 million fiber-optic cable system.
The high-capacity system will allow the cable company to expand both the kinds and quantities of programs it offers.
By 1997, as many …
