AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
The Miami Herald Marketing and Media Column. (Originated from The Miami Herald)
Nov. 22--AS CABLE COMPETITION GROWS, NBC BEGINS PROMOTING ITSELF: Worried about the future of network television, NBC is taking the offensive.
The broadcast network has begun to air spots that sell television networks as the best venue for advertising. The ads, airing on NBC stations across the country, including NBC-owned WTVJ-Channel 4 in Miami, are directed at the chief executives of major companies.
"The philosophy behind the ads is that advertisers put a lot of store in the value of their brand names, and NBC is a brand name, too," said Barry Allentuck, director of sales at WTVJ. "With the emergence of a possible 500 cable channels, there will be an inherent …
