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COPYRIGHT 1993 Haymarket Business Publications Ltd.
Talk to anyone who's met MT Rainey and the same characteristics come up again and again: cool, intelligent, very Scottish, intensely private. For a marketer very much in the news this week, few people really know the person behind the calm exterior. Marketing set out to find what makes this marketer tick.
After an hour's interview, the woman behind the mask begins to emerge. Marie Theresa Rainey came to advertising from what she describes as a "totally noncommercial" upbringing in Scotland. After a psychology degree from Glasgow University she took an Msc at Aston in Signal Detection Theory. Her dissertation was eventually published by NATO - a rare distinction for academics, let alone someone in the adworld.
She got her first job as a marketing executive on Motorboat and Yachting magazine. It was while at IPC that she became interested in advertising - mainly from leafing through the pages of Campaign...
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